Cooperation between SCMD and PDO to promote city centre
SCMD (Stichting Centrum Management Delft) and BOB (Bestuurlijk Overleg Binnenstad) have joined forces with Delft Marketing to take the marketing of Delft's city centre to the next level. This cooperation focuses on strengthening the city centre's appeal, especially when it comes to shopping, drinking and dining.
Delft Marketing has been asked to develop and implement a comprehensive marketing strategy. One of the first initiatives is the launch of a new website specifically designed to inform and inspire visitors about the various shopping and catering options in Delft city centre. This website will be the online starting point for everything the city centre has to offer, from unique boutiques to everyday shops and from cosy cafés to high-quality restaurants.
A wider and new audience
Alongside the website, Delft Marketing will implement a comprehensive content strategy to ensure that Delft’s city centre has a prominent presence on various social media channels such as Instagram and TikTok. This initiative is primarily aimed at reaching new and younger target groups, who are important for the city’s vibrancy and dynamism. By regularly sharing engaging and relevant content, Delft Marketing aims to increase the engagement and interest of these target groups and encourage them to visit the city centre.
"We are delighted with the cooperation with SCMD and BOB," Laura van de Rijke of Delft Marketing. "This cooperation allows us to better promote Delft's city centre to reach a wider and new audience. We believe this strategic approach will promote the economic vitality of the city centre and support local entrepreneurs."
Kees Koreneef, SCMD board member & owner Kobe Vastgoed): "To better inform our visitors about everything there is to do and experience in our beautiful city, we entered into this cooperation with Delft Marketing. Delft Marketing has the knowledge and right people to achieve our wishes and goals. We believe that Delft Marketing is the party that can promote Delft in the right way and are therefore very happy with this cooperation."
The first results of this cooperation will be visible in the coming months, with the launch of the website and the start of social media campaigns. All parties involved are looking forward with anticipation to the positive impact these initiatives will have on Delft's inner city.