SCMD (Stichting Centrum Management Delft) and BOB (Bestuurlijk Overleg Binnenstad) have joined forces with Delft Marketing to take the marketing of Delft's city centre to the next level. This cooperation focuses on strengthening the city centre's appeal, especially when it comes to shopping, drinking and dining.
Delft Marketing has been asked to develop and implement a comprehensive marketing strategy. One of the first initiatives is the launch of a new website specially designed to inform and inspire visitors about the various shopping and catering options in Delft city centre. This website was launched on Thursday 26 September in the presence of some 25 entrepreneurs.
The website hartjedelft.nl is the online starting point for everything the inner city has to offer, from unique boutiques to everyday shops and from cosy cafés to high-quality restaurants. The coming period will see work on further optimising and making the website interactive.
We designed our own house style for the website and all other communications. Fresh, contemporary and truly Delft.
Hartje Delft will also feature prominently on various social media channels such as Instagram and TikTok. This initiative is particularly aimed at reaching new and younger target groups, which are important for the liveliness and dynamism of the city. By regularly sharing attractive and relevant content, Delft Marketing aims to increase the engagement and interest of these target groups and encourage them to visit the city centre.
Follow us on instagram and TikTok to see what we're up to. And are you also interested in us coming to your place, or do you have a fun win action or presale we can share? Let us know. The power of its success lies in doing it together!
Watch the presentation of 26 September here!
